Latest Rate Survey Results

January 21st, 2015 Posted by General Car Rental Industry, Rate Surveys No Comment yet

We receive rate surveys from Rate Highway every week and write a column for Auto Rental News Online every month, summarizing and analyzing the weekly rate surveys. Click here for the latest column.

Every Friday Rate Highway polls each of the eight major and a couple of secondary brands’ own web sites and the major online travel agencies, and pulls the lowest rate for a mid-size car (ICAR) for each brand for each day from 15 to 21 days out at the top 50 US airports for a two day and seven day rental. This results in approximately 6,000 individual quotes. We calculate the regional and nationwide averages, weighted by arriving passenger volume at each airport. We also calculate an average for each major brand at the top 20 airports. If you would like to discuss the methodology in more detail, please contact Jim Tennant – jim@tennantgroup.com or 707-287-1311.

After about 18 months of year over year increases, rates flattened and then declined starting in June, 2014 (with a one month spike in July caused mostly by recalls). In mid December, Hertz Global Holdings announced that they were increasing rates and we saw the year over year weekly average go from down approximately $8 per day to up $2 to $3 per day. This increase lasted two weeks. The January 9th survey was down $2.21 from a year ago and the January 16th survey was down $4.87. The next two weeks will take us to the end of January and we will report the full month in our Auto Rental News column at that time. Watch for it!

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