Easter occurred two weeks earlier in 2015 than in 2014. Spring break is tied into Easter, although not as much as in the past. At one time, almost all school administrations scheduled their break the week before or the week after Easter. Many still do so, but there are some that have breaks at fixed times of the year, rather than scheduling around Easter, which can occur on any date from March 23 to April 25. In any case, even though less so than in the past, Easter still has a big impact on rental rates.
Our rate quote surveys are for rentals 15 to 21 days out, and the average rental length is three to four days, so the biggest impact on rates of an event such as Easter is three weeks out. Rates did spike and then fall off immediately three weeks out both years, but 2015 was weaker than 2014, as can be seen from the following:
|Number of Weeks Before Easter|
|Yr to Yr||($2.08)||($3.38)||($1.07)||$4.12||$0.39||($6.35)|