Posts in Car Rental Show

Car Rental Rates and Easter

April 8th, 2015 Posted by Car Rental Show, General Car Rental Industry, Rate Surveys No Comment yet

Easter occurred two weeks earlier in 2015 than in 2014. Spring break is tied into Easter, although not as much as in the past. At one time, almost all school administrations scheduled their break the week before or the week after Easter. Many still do so, but there are some that have breaks at fixed times of the year, rather than scheduling around Easter, which can occur on any date from March 23 to April 25. In any case, even though less so than in the past, Easter still has a big impact on rental rates.

Our rate quote surveys are for rentals 15 to 21 days out, and the average rental length is three to four days, so the biggest impact on rates of an event such as Easter is three weeks out. Rates did spike and then fall off immediately three weeks out both years, but 2015 was weaker than 2014, as can be seen from the following:

Number of Weeks Before Easter
543210
2014$54.54$58.88$59.31$50.05$46.58$49.94
2015$52.45$55.50$58.24$54.17$46.97$43.59
Yr to Yr($2.08)($3.38)($1.07)$4.12$0.39($6.35)

Car Rental Show – How to Survive Your Market’s Bottom Feeder

February 3rd, 2015 Posted by Car Rental Show, General Car Rental Industry No Comment yet

Jim_Tennent_Podium_Left-425Why do they put mirrors at elevators? What does J D Powers have to do with rate management?

At the 2013 Car Rental Show, Michael Meyer of Rate Highway and I did a seminar on rate management that was very well attended and well received. We are teaming up again at this year’s show to do a seminar entitled “How to Survive Your Market’s Bottom Feeder“. You will learn the answers to these questions and many others by attending the seminar at 3 PM on Tuesday, April 13. See you there.

Go to the 2015 Car Rental Show web site.